Build Authority with Value-Focused LinkedIn Carousels
Sharing insights on LinkedIn is like teaching in a classroom—when you use visual aids, your lesson sticks better. LinkedIn carousels (slidable, multi-image posts) make complex ideas simple to grasp. For example, MarketingPlus created carousels for a SaaS client explaining “How to cut CAC (customer acquisition cost) by 40%,” which led to a 2X jump in direct inquiries. Carousels bridge the attention gap, making your expertise widely visible and shareable.
Execution Strategy: 1. Identify 3 customer pain points. 2. Draft carousel slides addressing each with actionable tips. 3. Use data points or visuals for clarity. 4. Post once a week, analyzing traction via LinkedIn Analytics.
Leverage LinkedIn Newsletters for Audience Nurturing
Think of newsletters like a recurring classroom session where students sign up because they trust the teacher and want to learn more. On LinkedIn, newsletters let you send curated advice to a growing subscriber base directly on-platform. HubSpot leveraged its LinkedIn newsletter to educate marketers, hitting over 100k subscribers and increasing demo requests by 22%. Newsletters nurture interest and loyalty, subtly driving leads over time.
Execution Strategy: 1. Set up your LinkedIn newsletter tied to your page. 2. Commit to a publishing schedule (e.g., bi-weekly). 3. Focus on deep value—not promotion. 4. Invite your network to subscribe using direct messages or LinkedIn InMail.
Humanize Your Brand with Behind-the-Scenes Stories
A business with a face is like a coffee shop that remembers your name—it creates instant trust. Sharing behind-the-scenes content, such as team stories or customer interactions, polishes your brand’s human side. For instance, Drift posts candid office moments and client chats, driving 4X higher engagement and improved talent attraction. This ‘open kitchen’ approach builds relatability, making your B2B brand more approachable.
Execution Strategy: 1. Document snippets of team meetings, customer wins, or daily rituals. 2. Craft a narrative connecting each story to your mission. 3. Share as photo posts, video snippets, or “day-in-the-life” Reels. 4. Respond to engagement with personal replies.
Turn Employees into LinkedIn Brand Ambassadors
Your staff are like brand messengers: when many voices share your message, reach multiplies. Employee advocacy means your team shares company content or their work experiences on LinkedIn, turbocharging credibility. SAP amplified its reach by over 350% by arming employees with shareable posts. This method works because people trust people—not just company pages.
Execution Strategy: 1. Provide sharable post templates or key talking points to employees. 2. Incentivize participation (gamify or celebrate top advocates). 3. Use Zapier to automate sharing reminders. 4. Track results using LinkedIn’s Employee Advocacy Analytics.
Spark Dialogue Through LinkedIn Polls and Thought Leadership Posts
Polls and open-ended questions work like a town hall: they get everyone talking and sharing honest opinions. Thought leadership posts (deep, opinion-based articles or posts) help your brand become a trusted source. Mailmodo ran a poll about email marketing strategies, which went viral and doubled their connections with targeted marketers. By voicing insights and inviting feedback, you create a two-way street for meaningful engagement and learning.
Execution Strategy: 1. Post one poll monthly on relevant challenges (keep options simple). 2. Share a personal or CEO perspective in one long-form post per month. 3. Respond to every comment to build rapport. 4. Feature poll results in a follow-up carousel.
Funnel LinkedIn Traffic into Automated Lead Journeys
Collecting leads on LinkedIn is just the first chapter—automated nurture is the full book. Imagine LinkedIn as a trade show and tools like HubSpot or Mailmodo as your personal assistants who follow up with every visitor. MarketingPlus helped a D2C client integrate LinkedIn Lead Gen Forms with WhatsApp drip sequences using Zapier, booking a 25% higher sales call rate. Automation means you don’t let warm leads cool down.
Execution Strategy: 1. Set up LinkedIn Lead Gen forms on campaigns. 2. Connect to your CRM or email tool with Zapier. 3. Launch an automated WhatsApp or email nurture sequence. 4. Measure conversion rates and tweak messaging.
Boost Reach with Account-Based Paid LinkedIn Campaigns
Paid LinkedIn campaigns focused on target accounts work like sending employer-branded care packages directly to select company desks—way more effective than random mass mailers. With account-based marketing (ABM), you hyper-target high-value prospects. Gong used LinkedIn ads to reach Fortune 500 decision-makers, reporting nearly 60% more meeting bookings versus generic ads. Precision targeting beats broad reach in B2B.
Execution Strategy: 1. Build a list of dream clients by company name. 2. Upload this list to LinkedIn Campaign Manager. 3. Run tailored ad creatives—use video or testimonial carousels for best effect. 4. Optimize based on click and lead data monthly.
Unlock Insights with LinkedIn Analytics & Content Optimization
Tracking your LinkedIn results is like reading a fitness tracker—metrics reveal what’s working and where to adjust. Use LinkedIn Analytics to spot top-performing post formats, best times to publish, and ideal audience segments. Semrush set up monthly content audits using LinkedIn Analytics, then tripled engagement by doubling down on what resonated most with their target segments. Data-driven decisions fuel B2B growth.
Execution Strategy: 1. Review post metrics weekly on LinkedIn Analytics. 2. Identify content with highest engagement rates. 3. A/B test headlines and formats. 4. Adjust your content calendar every month based on findings.
