Boosting Organic Reach on Social Platforms: The LinkedIn Carousel Example
Navigating the organic growth scene on social media can be akin to mastering the wine tasting process. Just like one needs to judge the wine’s colour, smell and taste, organic growth requires a nuanced understanding of content quality, audience engagement and timing. LinkedIn, for instance, currently favours carousel posts (a series of swipeable images). Brands like Canva regularly create educative carousels, resulting in higher reach and follower acquisition.
Execution Strategy: 1) Identify trending content formats on your target social channels; 2) Create high-quality, valuable content tailored to that format; 3) Regularly monitor your engagement metrics to iterate and improve.
Maximising Returns From Paid Campaigns: The Google Ads Strategy
Crafting an effective paid campaign can be as challenging as assembling a puzzle. Different pieces (audience targeting, copywriting, CTR, CPC etc.) need to fit together perfectly for strong results. Consider how Airbnb leverages Google Ads to drive app installs. By focusing on keyword optimisation and user demographics (age, location, interests), Airbnb has seen a remarkable improvement in their app installs.
Execution Strategy: 1) Understand every element of your paid campaigns; 2) Experiment with different combinations until you find the optimal mix; 3) Continually track and refine your strategies based on results.
Leveraging Email Marketing for Lead Nurturing: The Mailmodo Example
Think of email marketing as a modern pen pal system. Instead of just exchanging letters, you engage in a conversation that builds a relationship. One case-in-point is how Mailmodo, an email marketing tool itself, nurtures their leads. They use interactive emails such as quizzes or surveys, thereby enhancing user engagement and increasing open rates.
Execution Strategy: 1) Infuse interactivity into your emails; 2) Personalise the content; 3) Continuously engage, don’t just broadcast.
Automating Sales For Efficiency: The WhatsApp Strategy
If you think of sales as a conveyor belt, automation tools are the cogs that keep the belt moving smoothly. They eliminate manual tasks to improve efficiency — and bottom line. For instance, several B2C brands use WhatsApp for sending automated promotional messages or reminders. BookMyShow effectively uses this strategy to send ticket confirmations and updates. The outcome? Increased customer satisfaction and reduced manual work.
Execution Strategy: 1) Identify manual tasks that can be automated; 2) Choose the right tool for the job; 3) Monitor outcomes and adjust as required.
Driving Conversions With UI/UX Optimizations: The Everlane Website Strategy
Optimizing your website’s UX/UI is like curating a museum exhibit. The easier it is for your users to navigate, the more likely they are to engage with your product or service. A great example is the e-commerce platform Everlane. Their minimalist design, clear call-to-actions, and easy checkout process ensure a smooth buyer journey, leading to higher conversion rates.
Execution Strategy: 1) Analyze your website’s UX/UI; 2) Remove friction points to create a smoother journey; 3) Monitor metrics like time spent and bounce rate to measure success.
Building Trust via Branding: The Airbnb Brand Strategy
Building a brand is like constructing a monument — it takes time, effort, and the right architecture. Airbnb exemplifies this. Their emphasis on sharing authentic, local experiences and building community trust has resulted in a robust and loyal user base.
Execution Strategy: 1) Define your brand’s core values, 2) Communicate these values consistently across touchpoints; 3) Engage with your audience regularly to build trust.
Courtney’s Excellence in Email Automation: The HubSpot Example
Consider email automation as farming — you sow seeds (emails), nurture them (automated responses and drip campaigns), and harvest the crop (new leads and conversions). An excellent example here is how HubSpot uses its own email automation tool to nurture leads. By segmenting their audience and sending tailored content based on user behavior, HubSpot significantly increases email engagement.
Execution Strategy: 1) Invest in a powerful email automation tool; 2) Segment your audience based on various metrics; 3) Create personalized and tailored email content.
